The Client

Turtle Dance Music is a children's entertainment production company that specializes in educational performances, and audio/visual content for children from infancy to middle school.

The Project

TDM came to me in hopes of creating a visual identity for two new records: The counting and math based music project "Add To The World" and the dance/story time based record "It's Gonna be A Good Day 2.0".

The Solution

After consulting with TDM and becoming familiar with their past records and shows, we determined that a simple, cartoon style would be most appropriate for the artwork. We wanted the artwork to convey a feeling of fun and lighthearted play while also expressing a sense of community and camaraderie.